ISOMETRIC CONCEPTS

The breakout debut record from Shyheim, with Kastro Zaytana, featuring NFJ came into fruition when Zaytana played the “RUGGED” demo for Shyheim that he had made in his honor. He expressed that he wanted a more rock feel to it. Shyheim was currently collaborating with NFJ on another project set for release later this year “Rock & Rap”, and decided to add him into the mix. Shyheim once again reminds us why he is hailed as Hip Hop personified; an unquestionable dulcet flow that sits like Jazz, behind, on, and off the beat. Kastro Zaytana brings credibility with his no-nonsense raw hood delivery. NFJ adds his cutting edge vocals and firmly plants his rock metal flag deep into the heart of Hip Hop. These two Riker rappers have held out for the corner store commentary. In every pore, there is a sublime sidestep, a protest for not moving out of the block when those bulldozers come to knock down urban values for a new media-landscape.

Shyheim Franklin, formerly known as The Rugged Child, signed his first major contract with Virgin Records in 1994 and went on to release several notable Hip-Hop classic albums on Wu Tang records and on his independent imprint label, Bottom Up Records. He has also starred in several motion picture films such as: ‘Original gangsters,’ ‘In Too Deep’, ‘The Preacher’s wife’ and ‘The Parent-hood.’ He is currently the founder and CEO of Isometric Concepts.

Kastro Zaytana, Staten Island, NY native rapper, starred in the HBO series ‘Riker’s High’, a documentary exploring young offenders serving prison time. His authenticity had a knock-on effect with audiences while catching the attention of fellow Staten Islander, Shyheim The Rugged. A collaboration was born from a mutual respect and this declaration of two halves spawned an underground Hip-Hop classic entitled, ‘The Dust Juice’.

Zaytana has been actively releasing self-penned material, while maturing with his fan base. His artistry does not stop there - he has been making independent films for years, and that enthusiasm has led to his directorial debut, ‘The Night Rapper’, with Shyheim Franklin as Executive Producer.